brain-dump that's rarely reread or edited or even updated
Basically any SAAS app that is related to analytics, and need a fixed set o data or a saturated SaaS app segment
users can switch over the SaaS product, if the requirement changes
with the underlying SaaS sofware, enable a common integration, get and extended functionality for the underlying SaaS.
The software keeps moving up the stack, by first building a lot of similar software and then consolidating those software, and ultimately taking those apart again.